Understanding Financial Analysis Without the Confusion
Most people struggle with financial statements because they've never been shown how the pieces connect. We break down cash flow, ratios, and forecasting into clear steps you can actually apply to your own business decisions.
View Learning OptionsWhere Most People Get Stuck
These are the actual roadblocks we see when people try to learn financial analysis on their own
Ratios That Don't Make Sense
Quick ratio, current ratio, debt-to-equity... the formulas are easy enough to find online. But which ones matter for your situation? And what do you do when the numbers look wrong?
We show you how to pick the right metrics for your industry and spot when something's genuinely off versus just seasonal variation. You'll work through actual scenarios where ratios tell different stories depending on context.
Cash Flow Versus Profit
Your P&L says you're profitable, but the bank account keeps shrinking. This disconnect confuses even experienced business owners who've never had proper financial training.
Our program walks through real cash flow statements line by line. You'll learn to identify timing gaps, working capital issues, and capital expenditure patterns that explain why profit doesn't equal cash.
Forecasting That Actually Works
Templates and formulas are everywhere. But they don't tell you how to estimate realistic growth rates or account for seasonality in your specific business.
We teach you to build forecasts from the ground up using your own historical data. You'll learn methods for testing assumptions and adjusting projections as conditions change throughout the year.
How Our Program Builds Your Skills
Each phase adds another layer of capability over six months starting September 2025
Foundation Month
Reading financial statements correctly and understanding what each section reveals about business health
Ratio Analysis
Calculating and interpreting key metrics for liquidity, profitability, and efficiency specific to your sector
Cash Management
Building cash flow forecasts and learning to manage working capital cycles effectively
Applied Practice
Working through real case studies and applying analysis techniques to actual business scenarios
What Makes This Approach Different
We focus on understanding over memorization
| Learning Element | Traditional Courses | Our Method |
|---|---|---|
| Formula Focus | Memorize dozens of ratios and equations | Learn 8-10 core metrics and when to use each one |
| Practice Materials | Generic textbook examples from large corporations | Small to medium business cases matching Australian conditions |
| Context Explanation | Limited discussion of why numbers vary by industry | Detailed guidance on sector-specific patterns and benchmarks |
| Error Recognition | Focus on correct calculation methods only | Teach you to spot common mistakes and data quality issues |
| Software Skills | Assume you'll use expensive specialized tools | Work in spreadsheets you already have access to |
| Real Application | Theory-heavy with limited practical guidance | Case-based learning with immediate application opportunities |
Program Lead
Lilja Bergström
Financial Analysis Educator
I spent twelve years working with small businesses that were drowning in data but couldn't turn it into decisions. Most had accounting software generating beautiful reports they didn't understand. Now I teach people to actually read those numbers and use them for planning instead of just compliance. The programs I design focus on practical skills you'll use every month rather than theoretical concepts you'll forget.
Start Making Sense of Your Financial Data
Our next six-month program begins in September 2025. Limited to 18 participants so everyone gets individual attention on their specific business challenges.