Reading Between the Lines of Your Profit and Loss
Most people glance at the bottom line and call it done. But there's so much hiding in those middle sections that can actually change how you run things day-to-day.
Keep reading →Making Sense of Your Numbers
Financial analysis doesn't have to feel overwhelming. We break down the basics so you can actually understand what your figures are telling you about your business.
Recent Insights
When Cash Flow Tells a Different Story Than Profit
You can be profitable on paper and still run into trouble paying bills. It's confusing until you see how timing plays such a massive role in the whole picture.
Keep reading →Ratios That Actually Matter for Small Business
Financial ratios sound technical, but a few key ones can give you a quick health check without needing an accounting degree. Here's what to watch.
Keep reading →What We Actually Cover Here
Financial analysis is just looking at your numbers in a way that helps you make better decisions. That's it. No fancy jargon required.
We focus on the practical stuff that comes up when you're running a business in Australia. Tax structures, reporting requirements, and the metrics that banks or investors actually care about when they're reviewing your position.
- Understanding what drives profitability in your specific situation
- Spotting warning signs before they become real problems
- Building forecasts that are based on reality, not wishful thinking
- Preparing for conversations with accountants, banks, or partners
The goal is to help you feel more confident when you're looking at financial documents. And maybe even find opportunities you didn't know were sitting right there in your data.
Topics We Keep Coming Back To
These are the questions we hear most often from people trying to get their heads around their business finances.
Margin vs. Markup Confusion
People use these terms interchangeably but they mean different things. And getting them mixed up can lead to some pretty serious pricing mistakes that eat into what you actually take home.
Fixed Costs vs. Variable Costs
Knowing which expenses move with your sales and which ones stay put helps you figure out what happens to your profitability as you grow. It's basic but surprisingly overlooked.
Break-Even Analysis
How much do you need to sell just to cover your costs? It's a simple calculation but gives you a target to work toward and helps you understand your risk if things slow down.
Working Capital Management
This is about having enough cash available to keep operating smoothly. Poor working capital management is one of the most common reasons businesses struggle, even when they're technically profitable.
What People Tell Us After Learning This Stuff
Callum Balfour
Retail Business Owner, BrisbaneI used to just hand everything to my accountant and hope for the best. Now I actually understand what I'm looking at when we have those quarterly reviews. It's changed how I make decisions about inventory and staffing.
Imogen Whittaker
Consulting Practice, CanberraThe cash flow section was eye-opening. I was always confused about why we had profit but no money. Understanding the timing difference has helped me plan so much better for tax payments and equipment purchases.
Ready to Get Started?
We're running new programs throughout 2025. These are designed for people who want to understand their finances without drowning in theory.
Financial Analysis Foundations
A practical program starting in July 2025 that covers the core concepts you'll actually use. We work through real examples and you'll leave with templates you can apply to your own business immediately.
Classes run over six weeks with a mix of structured lessons and open workshop time where you can ask specific questions about your situation.
View Program DetailsFor Teams
If you want to upskill your whole team, we can design something that fits your schedule and focuses on the metrics that matter most to your industry.
Get in Touch
Questions about whether this is right for you? We're happy to chat about what you're trying to accomplish and whether we can help.